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The domain has the following in the site, "We pride ourselves on offering our customers tile ranges that have been carefully selected for quality of two key characteristics; durability and design." We observed that the web page also stated " We focus on working with European manufacturers renowned for producing tiles of the highest quality." It also stated " Through over twenty-five years of closely working with world-leading manufacturers we are able to offer our customers very competitive prices on some of the highest quality tile ranges available in the UK;." The header had tiles as the highest ranking keyword. This keyword was followed by hailsham, eastbourne, and east sussex which isn't as urgent as tiles. The other words the site uses is adhesive. grout is also included and might not be understood by web engines.